Friday, December 17, 2010
By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online and drive targeted traffic to your website. Not only that, you will be able to brand your company name and project a credible image to those who may have chanced upon your articles.
For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked how to make it work? A brief answer is that like any large medium, the internet is hungry for fresh content.
You’ve heard the saying before that, "content is king". That’s not completely true, “Unique and Fresh content is king”.
If you have tons of truly great content that the search engines refuse to recognize because they’ve seen it before elsewhere, what good is it doing you? None!!
Search engines algorithms are constantly becoming more sensitive to, and tougher on, duplicate content. You need unique and fresh content that will produce results both with the search engines and with your readers.
However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way of taking advantage of that freedom and using the medium as a way to bring targeted traffic stream to your website or blog.
Modern search marketing trends require staying updated so that a good and fresh content from your articles marketing campaigns matters a great deal for generating targeted Traffic to your website.
Let’s think about natural human behaviour - especially natural human behaviour online. When people are searching for information online, they are really ’scanning’ words and looking for the title questions and answers that ‘pop out’ to them, Also, people that search for information online are going through a LOT of words and get a bit tired of reading all the fluffy stuff to try and find their solution.
Readers are scanning answers but what if a good question pops up from the article? What if they didn’t even thought this question is related to the basic idea they are reading your article for? What if they find a series of those questions and answers?
In this case the discussed human behaviour above is changing to satisfy the curiosity those questions raised and then your readers will take the time to close reading, take notes, even bookmark the article or better, as statistics shows that probably they will click the link to your website to get what you offer.
Yes But How To get your website pop up in the search engines when people conduct search?
One of the secrets to article marketing is that you have to ask the right questions, respond with the right answers while keeping the right keyword density rate in order that you article will pop up in the search engines when people conduct search.
So how to do it?
Write an article and put your strategic keyword in the questions/titles.
Bold the keyword. (According to my experience, it helps the search engines robots to quickly index the article based on the keyword used)
Respond with the right answers based on the keyword used in the question and try to place this keyword at the beginning of the answer phrase or up to the fifth word.
Try to keep a keyword density rate of 2% in the answer and up to 3% keyword density rate thought all the article.
For a 400-500 words article I’m using one keyword or keyword phrase while keeping 1.5% keyword density rate, For 800 -1200 words article I’m using up to four keywords while keeping 3% keyword density rate for the main keyword , 2% keyword density rate for the second keyword and 1% keyword density rate for the rest of my keywords. Usually most of my articles are considered as fresh content for the search engines and dominate Google first page.
Very important to remember is to place the main keyword at the beginning and the end of the article body just like you can see on this article, it’s a tip that i recently learnt and it’s a good addition to article marketing seo.
ziki de naim - Internet Marketing Blog. Internet Marketing, Blogging, Articles Marketing, SEO Advices, Internet Marketing Video Tutorials, Free Software's & eBooks. http:www.zikidenaim.com
If a company chooses to provide published article links rather than allowing reproduction of their article then they must host the article on their own website and servers. This leads to the need for confirmed article links and guaranteed article links. Confirmed article links are backlinks to your website which are static and permanent. It is a condition of reproduction that the backlink to the article owner's website will be attached to the article if it should bed reproduced either in part or whole. A guaranteed article link is one which is submitted to directories and websites for publishing or linking to the content article and links. Normally the article owner or distributor can buy a specific number of guaranteed article links to be submitted by the article marketing company over a period of time.
Article marketing can really help to brand and build your business, no matter what size business you have or what you are selling. Well written informational articles are a fantastic way of advertising because you don't appear to be advertising. People are bombarded with advertising media of all kinds all day. Normally this is not a bombardment of large blocks of information. People tire of the jingles, slogans, and shameless promotional come ons of the retail industry. Most people use the internet to seek information, not to look at advertisements. Article marketing allows you to offer something that the customer wants, information, without being pushy or trying to "make a sale". While this is a more passive way of attracting customers to your website it is a popular marketing tool on the internet because it is also quite effective.
AAL (Assured Article Links) service offers Guaranteed Article Links for your articles at less than 35 cents per one way link. AAL is the revolutionary service of submitinme.com which offers SEO services since 2002.
During this time, I tried various different tools, until I hit on article marketing robot. And boy am I glad I found this fantastic tool.
Okay, let's get down to brass tacks.
The first question most people ask is" how many sites does it submit to" well, in the case of article marketing robot, that's 1500+. That's a lot of sites. It also includes its own spinning tool and has several other features which market out as completely alone and ahead of the rest of the market.
As a complete solution for article marketing, it tries its best to fulfil every need you may have. So let's have a closer look at article marketing robot.
When you first fire up article marketing robot, there are four windows at the top of the page. These tell you where you are as far as your author accounts, and which articles are either sent or pending. There is also an array of buttons to allow you to select which sites to send to based on just about every option you could think of. The most useful of which is the page rank of the site.
The first thing you probably need to do is create an author account. You will need an unique e-mail address, and have simple details about it to hand such as the mail server and the POP3 port. Default is that these are filled in for you, which will cover the vast majority of e-mail addresses.
You then select the sites you wish to sign up for, I highly recommend to simply selecting all. At that point press the signup button at the bottom of article marketing is, and off it goes. It's multi-threads its way to all 1500+ articles sites and joins up using the e-mail address you provided. Many of the sites use spam checking captcha systems that need to be filled in upon application. However, article marketing the comes with a captcha solving plug-in, which means it is possible to sign up to all of the sites on autopilot.
Had my first attempt, I had a success rate of about 80%, signing up to 1170 out of the 1500 sites available. I made it my first task to go into all the sites with a high PR (article marketing of the actually lists the PR of the main URL of every site you try and sign up to) and try to see why my signup had failed. In most cases it was simply because the site in question was experiencing lag or a temporary period of downtime.
Running the submission process again 30 minutes later added a further hundred 50 sites to the successful signup list, and five minutes checking a couple of PR4 sites meant that I was now successfully signed up to every site of page rank three or higher. The whole process took perhaps 90 minutes.
Normally, I use best article Spinner to create multiple versions of my work. But for the sake of this review, I thought it was fairer to use the built in Spinner. What was surprising, was that it took an entirely different approach to solving the issue of getting genuine unique content. In fact I would go so far as to say only best article Spinner is better than the built-in tool with Article marketing robot.
So you could say I was pleasantly surprised to discover what a professional and easy-to-use tool the built-in spinner was. As I mentioned above, BAS is probably the only tool on the market to improve on this.
What I particularly liked is the innovation of contextual spinning. Those of you who have used spinners before we'll know that different words can have different meanings depending on their contexts, such as where they are in the noun verb order of a sentence. Carelessly spun articles can read like gibberish, and most of this is down to the synonyms not being used in their correct context.
To do this, you need to order your synonyms according to the context in which they are used. It's fair to say that there is nowhere near the built-in dictionary and thesaurus of Best article Spinner, but the programming and process behind this software is excellent, and with continued support it could one day be the premier spinner on the market.
It is testament to the quality of article marketing at, that I sometimes find myself doing paragraph spins in BAS, and then switching to AMR to do individual word and synonyms spins.
Of course, the meat and drink of an article submission tool is how it performs in actual submission, and acceptance of the articles by the sites that it submits to. I'll put you out of your misery by saying that article marketing robot excels in this department as well.
Highlighting your written work in the article's box, and then selecting which sites you wish to send it to is a simple process. However, if you want to get cute, you can decide first to submit to a selection of the available article sites. For instance, I send to only article sites of page rank three or higher to begin with, hoping for the articles to be indexed first on these sites, as I would prefer it to be found here rather than seem old hat all considered duplicate content after being found on many low page rank sites.
Whatever method you decide to send under it is of course up to you, but you can come up with some quite sophisticated submission criteria which would allow you to interlink your articles if he so wished.
Pressing the submit button, and off your article goes. Once again, several sites will check for spam by asking for a captcha form to be filled in. As with sign up, you have the ability to turn on the automatic solving option, so your articles are submitted on autopilot.
I decided to use the time while my first article was being submitted, to have a look around article marketing robot. Perhaps the most surprising thing was the very high page rank of many of the sites that are included in the software they are easily 100 or more sites with a page rank of three or higher, and after my two quick attempts at sign up, I had very close to 100% success rates with these sites. That is an exciting prospect for any Internet marketer.
The submission is multithreaded, and took no more than 15 minutes. I do not believe in trip leading articles, but if you do, you will be pleased to know that article marketing to has a very comprehensive calendar and feed timing option for your content. It is possible to send out your written work at any time of the day and in any batch size that you require. I know this is important to many.
I should just explained why I don't do it. Firstly, many article sites will take a couple of days perhaps even a couple of weeks to accept your written work. This adds a massive amount of time variation on its own without the need for you to schedule it is particularly. Furthermore, even once your article is published, it will take the search engines many days or weeks again to find it and index it, if they ever do find it!
With this amount of natural variation possible, I fail to see the need to drip feed your content. But for those of you who are reassured by sending your written work out a little at a time, it is probably good to note that they are has a very comprehensive set of tools to allow you to control this.
Okay, so you send your written work out, and then close article marketing robot. Then it's time to tap your fingers and wait for the results.
As I mentioned above, I would wait a couple of days for the first few articles to be accepted and indexed. But the entire process probably requires 2 to 3 weeks.
This is where article marketing to suddenly jumps ahead of its competition. You see with the other tools I have used, finding the URLs of my articles is a hit and miss affair. Typing in the article title will find some of them, but not all. Also I would like the URLs of the actual pages that my articles are printed on. I would like to paint these pages, possibly bookmark these pages, or maybe even use products such as battling Energizer to add juice to these back links.
You seek, once your article is published, article marketing robot will find it for you and scrape the actual URL of the page your article is on. More importantly, 99 times out of 100 it is an unique URL that contains your back links and little else. You simply select all your articles and then right click on one and select " live links". The programme will then whizz off and find all of your articles and make a list of every URL that your article has been submitted on. The exact URL that you can then use to juice up your back links.
You have the option to export these, and can simply stick them in a software tool to ping them, or use more sophisticated bookmarking or linked using techniques as I mentioned above. (Of course you could use all of these techniques).
I know many people religiously find all their URLs anyway, typing their article name into a search engine, opening every page, and copying and pasting every page URL they find into a file. In my case the thought of doing this 1000 times is not something I would ever wish to do. I can't believe it would take less than a day or 2 to complete.
Article marketing wizard does it on its own in five minutes while you are sitting coffee!
So that's the software, what about the numbers.
With features as good as this, I wanted to start processing the links that I had created straightaway. However, I'm comparing this software to others in the genre, so I wanted to be scientific and use exactly the same process with every piece of software I was testing.
Instead I noted that out of the 1300 submissions, after three weeks, 410 had been published. A very nice thing about this is that this is almost 5 times more than unique article Wizard. In addition, the average PR was significantly higher. Almost all of the hype PR sites (Page Rank 3 to 6) had successfully published my article. Most of the missing submissions were to article sites with relatively low or zero page rank.
Whereas Unique Article Wizard's average page rank was barely 1.2, article marketing is average page rank was 1.45. A full 20% improvement on average page rank.
But this is more significant than the small jump may seem. The exposure given by Page Rank five and six sites is far greater than any number of page rank zero or one sites. It isn't a simple mathematical equation. Having an article published on to page rank to sites is the equivalent of having it published on one page rank for site. The benefit is exponential. And in this case article marketing robot wins hands down. The top 20% page rank sites submitted to with article marketing is have an average page rank of almost 4. This is where the vast majority of your traffic and link juice will come from.
The top 20% page rank for unique article Wizard is under page rank 2. A hugely significant difference in the average page rank that will make a similarly large difference to both the traffic levels you can expect, and the link boost that your own URL will gain benefit from.
It's been a long time since I bought a tool that genuinely had the wow factor.
There are several " holy grails" in Internet marketing, especially as far as acquiring the correct tools for your style are concerned. For me, and effective article submission suite has been missing from my armoury for some time (I could do with a good web 2.0 profile creator as well).
I now have a tool that I can see myself using for years to come. For such a small fee, article marketing robot has already paid for itself as far as I am concerned several times over. If there was such a thing as " tools you'd walk into the desert with" then this piece of software would be one of only two or three that I simply must take with me.
You properly guessed by now that I heartily and wholly recommend Article Marketing Robot as by far the best solution to get your content published on syndicated across the web. It's a fraction of the cost of its nearest competitor, and performs in a way which puts every other product in this field to shame.
So I'm a big fan of Article Marketing Robot, but don't let that put you off. Check out the best article submission software on the market, Now no longer a subscription product and available for an one off fee!
One of the easiest ways, I think, is through affiliate article marketing.
Writing articles and putting affiliate links in them is what affiliate aritcle marketing is all about.
Article directories are huge hotsopts for affiliate article marketers. The search engines love these, and there are articles on virtually every topic.
As an example, let us say that you want to be an affiliate for an informational product that tells you how to make money online. Let's just keeping going with the example and assume that it's a guide to making money online with clickbank.
Ok, so we'll just say that "making money with clickbank" is your keyphrase.
Obviously you want to highly rank in Google and the other search engines for your keyphrase, which is "making money with clickbank."
Now we work on the affiliate article marketing. Articles on how to make money with clickbank should now be written.
A good place to find inspiration is on the sales page of the creator's website. The sales page in affiliate marketing is also sometimes called a squeeze page. Are you still with me?
You are an affiliate of a product if you promote --but do not own-- it. You then get a commission every time you sell a product. So one of the ways to get your website ranking high in Google is to due the affiliate article marketing we are talking about in this article.
After each writing of yours is done, it can be submitted to one article directory.
Pay attention, a lot of SEO'ers forget this:
Article directories do not allow you to place links in the articles themselves. You can, however, put them in the signature box. Do not forget to do this!
So after you are finished writing your article, do not forget to put the two (or more sometimes!) backlinks to your site using anchor text.
Remember, each article can only be submitted once. The search engines easily pick up duplicate content. Duplicate content can certainly undermine any and all of your efforts. Write more articles, get more backlinks, get more traffic, make more change. Best of luck on your journey of affiliate article marketing!
Affiliate article marketing is a popular way to get traffic to your site and to make money online. Learn more about affiliate article marketing at www.easyarticlemarketingtips.com.
We review here, several pointers that can greatly help you in the article marketing process. Your very first concern should be the editing of the articles. All authors, even if they are an expert writer, should review and proof read their article several times prior to submission. Editing an article should be simpler than writing it in the first place, but most people find it too tiring a task to edit their own works properly. It may be boring and repetitive, but nonetheless it must be done and must be done thoroughly either by the author or somebody on their behalf.
Once properly edited, it is necessary to ensure that the article is search engine friendly, for this will determine how easily people will find your article when searching the web for information on the specific subject matter. It is important to learn about the different techniques and approaches used in the process of Search Engine Optimization (SEO). The only articles that are listed at the top of the search results are those that are optimized according to the requirements of the particular search engine. The better the optimization, the larger the number of readers who will succeed in find your article in the directory.
If you want your article to be found by Google, ensure that you have met their requirements. There is no doubt that Google is now the foremost of the top search engines. Furthermore, Google imposes certain rules and policies about how content (including articles) are assessed for inclusion in the search results. Any violation of to these policies can affect the status of the article in Google's eyes and adversely affect its resultant position in the search results.
A successful article submission must be accompanied with proper planning. Select a particular topic and choose the service that you will use. Set your objectives, work out your requirements to achieve your aim and you will know what strategies to use. You must also have a clear picture of how much target traffic you want to achieve. Try to envisage who anticipated customers will be, how many there are and how you want to approach them.
Where results are not instantly satisfying, evaluate the outcome and then analyze the cause of the shortfall. Review the content of your article and improve your marketing optimization techniques if there is a need to do so. When you submit an article be skillful and think strategically and have an effective plan. Stick to a clear visualization as to what your purpose is, write a good article and follow directory rules and regulations so that your article submission is successful.
Wendy Gorman is a respected and proficient author and niche website developer with wide ranging interest around the net. For more information on article creation and directory submission products available, she recommends you to visit the article submission site and also take a look at some informative reviews of other products.